How to get through the Fashion Industry

Tackling the anxiety-inducing, subjective nature of design with 4 techniques

One of the hardest parts of the working in the fashion industry is how subjective it can be. Let’s get specific. Say you have a product presentation (sign off) to management coming up. You’ve memorised the sales data, you’ve printed a tree worth of trend research in support, and you know your customer. These are compelling points that in most instances will get your product over the line. However, there is no way to account for or predict the unexpected opinions and biases in these…